Supermarket loyalty cards

Supermarket loyalty cards; Unknown locationAsda: BV woman at checkout loading up bag Steve Johnson (Asda) interview SOT - shoppers want to see pounds not points / want reductions now Wandsworth Road: Sainsbury's: GV line of machines in Sainsbury's "Reward Point" (machines distribute discount coupons to Reward Card holders) GV man towards to machines with woman pushing trolley next PAN as man swipes reward card in machine GV screen on machine showing picture of fish and words "Save �‚£1 - touch here for coupon" as man presses button to show second screen of household items CS coupon taken out of machine (loyalty card machines = 16 secs) GIR: Richard Hyman (VERDICT retail analysts) interview SOT - competitive battle in food retailing is going to be fought at a much more detailed level than before / supermarkets have much more information from customers Oxford Street: Tesco Metro: GV woman standing at checkout CS Tesco Clubcard held in hand i/c CF = B0549805 OR B0277335 OR B0021395 19.07.26 to 19.09.27 mix/fx PAB = B0543695