Sacha Baron Cohen has attempted to placate the people of Grimsby by offering to build a cinema there if his new film - named after the northern town - is a success

CLEAN: Shows exterior shots interview with director of 'Grimsby' Louis Leterrier on his film. Sacha Baron Cohen has attempted to placate the people of Grimsby by offering to build a cinema there if his new film - named after the northern town - is a success. The comic, who plays football hooligan Nobby in the film, was talking to Sky News in character on the red carpet of its London premiere. Baron Cohen poked fun at Staines as Ali G and Kazakhstan as Borat, and it appears Nobby is not going to hold back on his "home town" (NB THIS CLIP CONTAINS MUSIC WHICH MAY NEED ADDITIONAL CLEARANCES) on February 22, 2016 in London, England.