Navigenics Soho Store Opening

NEW YORK - APRIL 08: Customer Perry Pickert holds part of the testing kit (the box) at Navigenics newest store on 66 Green street on April 8, 2008 in New York City. Navigenics charges $2500 to test clients DNA to screen for 17 different diseases and conditions, including breast cancer, Alzheimer's disease, and type 2 diabetes. Testing is done off-site at a laboratory affiliated with the company. (Photo by Shaul Schwarz/Getty Images)