Inside Rapha Racing Ltd.'s Marketing Machine That Helped Make Cycling Cool

Employees work at computers as cycling caps hang above desks at the Rapha Racing Ltd. headquarters office in London, U.K., on Thursday, Nov. 10, 2016. To keep ahead of the competition, Rapha Chief Executive Officer Simon Mottram says he wants to take cycling from its current status as an almost-fringe pursuit to something far more mainstreamand sell many more $385 riding jackets and $800 leather "race bags" in the process. Photographer: Simon Dawson/Bloomberg via Getty Images
Employees work at computers as cycling caps hang above desks at the Rapha Racing Ltd. headquarters office in London, U.K., on Thursday, Nov. 10, 2016. To keep ahead of the competition, Rapha Chief Executive Officer Simon Mottram says he wants to take cycling from its current status as an almost-fringe pursuit to something far more mainstreamand sell many more $385 riding jackets and $800 leather "race bags" in the process. Photographer: Simon Dawson/Bloomberg via Getty Images
Inside Rapha Racing Ltd.'s Marketing Machine That Helped Make Cycling Cool
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制限:
商業目的またはプロモーション目的で使用する場合は、ゲッティ イメージズのオフィスへお問い合わせください。For editorial use only. Additional clearance required for commercial or promotional use, contact your local office for assistance. Any commercial or promotional use of Bloomberg content requires Bloomberg's prior written consent.
クレジット:
Bloomberg / 寄稿者
報道写真番号:
628701490
コレクション:
Bloomberg
作成日:
2016年11月10日(木)
アップロード日:
ライセンスタイプ:
リリース情報:
リリースされていません。 詳細情報
ソース:
Bloomberg
オブジェクト名:
UK RAPHA
最大ファイルサイズ:
4000 x 2667 px (33.87 x 22.58 cm) - 300 dpi - 7 MB