Ex-SMAP Star Shingo Katori Interview As Japan's Established Stars and Companies Dip Toes Into Social Media

Shingo Katori, a singer, actor and televison host, poses for a photograph in Tokyo, Japan, on Jan. 15, 2018. Katori, as a member of SMAP - one of Japan's most successful boy bands - and decades as a ubiquitous TV presenter, finally decided in November it was time to get an Instagram account. A small step for one celebrity highlights a sea change for the advertising industry in Japan, which has lagged much of the developed world in switching from old to new media. Photographer: Kentaro Takahashi/Bloomberg via Getty Images