Masaya Taniguchi poses next to an Audi TT Roadster decorated

JAPAN - OCTOBER 16: Masaya Taniguchi poses next to an Audi TT Roadster decorated with an illustration of Mito Mashiro, a character from the Tayutama video game, in Tokyo, Japan, on Monday, Oct. 13, 2008. Taniguchi is an otaku, a Japanese geek in a fraternity of self-proclaimed geeks that includes Prime Minister Taro Aso and Danny Choo, son of celebrity shoe designer Jimmy Choo, who build their lives around a cartoon, comic book and animation world of fashion, video games and electronic arts. (Photo by Makiko Kitamura/Bloomberg via Getty Images)