Inside Rapha Racing Ltd.'s Marketing Machine That Helped Make Cycling Cool

An employee serves a customer at the cash desk as a vintage Citroen H Van stands behind at the Rapha Racing Ltd. cycle club on Brewer Street in London, U.K., on Tuesday, Nov. 8, 2016. To keep ahead of the competition, Rapha Chief Executive Officer Simon Mottram says he wants to take cycling from its current status as an almost-fringe pursuit to something far more mainstreamand sell many more $385 riding jackets and $800 leather "race bags" in the process. Photographer: Chris Ratcliffe/Bloomberg via Getty Images
An employee serves a customer at the cash desk as a vintage Citroen H Van stands behind at the Rapha Racing Ltd. cycle club on Brewer Street in London, U.K., on Tuesday, Nov. 8, 2016. To keep ahead of the competition, Rapha Chief Executive Officer Simon Mottram says he wants to take cycling from its current status as an almost-fringe pursuit to something far more mainstreamand sell many more $385 riding jackets and $800 leather "race bags" in the process. Photographer: Chris Ratcliffe/Bloomberg via Getty Images
Inside Rapha Racing Ltd.'s Marketing Machine That Helped Make Cycling Cool
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制限:
商業目的またはプロモーション目的で使用する場合は、ゲッティ イメージズのオフィスへお問い合わせください。For editorial use only. Additional clearance required for commercial or promotional use, contact your local office for assistance. Any commercial or promotional use of Bloomberg content requires Bloomberg's prior written consent.
クレジット:
Bloomberg / 寄稿者
報道写真番号:
628701270
コレクション:
Bloomberg
作成日:
2016年11月08日(火)
アップロード日：
ライセンスタイプ:
ライツマネージ
リリース情報:
リリースされていません。 詳細情報
ソース:
Bloomberg
オブジェクト名:
UK RAPHA
最大ファイルサイズ:
4000 x 2638 px (33.87 x 22.34 cm) - 300 dpi - 4 MB