Heineken Pop-Up City Lounge Launch

LONDON, ENGLAND Ð SEPTEMBER 18: Projections in Shoreditch announce Heineken's unveiling of its latest nightlife experience, the Pop-Up City Lounge, at the Old Truman Brewery on September 18, 2014 in London, England. Heineken collaborated with 20 young designers and crowd sourced tens of thousands of instagram submissions to create a cutting edge pop up concept which makes its debut at the 2014 London Design Festival. (Photo by Eamonn McCormack/ Getty Images for Heineken)